An analysis of COCACOLAs current strategic position, and how COCACOLA Essay

An analysis of COCACOLAs current strategic position, and how COCACOLA will develop these strategies in the future.THIS is an individually written report - Essay Example Coca Cola has around 16 million clients all over the world. The management concentrates more on enhancing the values for their clientele and aiding their beverages business to grow. Moreover the management is working hard to understand their cliental needs whether the customer is classy retailer in industrial market or a risk owner in rising markets. The basic key or strategy is that they place right product in right market at right time. This indicates that geographically company's market is vast & the management has huge control on its market. As carbonated drinks are the highly productive segment so the company emphasis more in its production and promotion as it brings larger portion of their revenue from overall sales The Coca Cola Company currently has different brands in the market worlds wide. The company not only a big manufactures of carbonated drinks but also manufacture juices, water and other drinks. The key for launching any new brand in the market is the culture of the country. Strategic Planning is the tool which a management used to considerate it future course of action. In any business strategic planning is the tool of giving the right directions to the management .the management emphasis on how to apply different strategies in order to expand the business, which policies suits best in all the areas of the business and what are the potentials and how to use them. FORMULATION AND IMPLEMENTATION OF STRATEGIES BY COCA COLA: The

The external environment of Manchester United Essay - 1

The external environment of Manchester United - Essay Example Brand image can easily be considered as the greatest strength of Manchester United football club. Its brand image is globally recognized. Millions of fans and followers of the football club are present all over the world. Any type of merchandise available in the market having the logo or the name of Manchester United is easily identified by any of its fans all around the world. However the club needs to live up to the expectations of their fans in order to sustain their brand image. Sir Alex Ferguson, the manager of Manchester United for past many years, is one of the powerful and biggest assets for the football club. Manchester United was managed most effectively and efficiently by Sir Alex Ferguson for more than 25 years now and still continuing to do so (Manchester United Ltd., 2012a). He can be regarded as the most successful manager ever in the history of club football in UK. This type of consistency in performance maintained by the club helps in the decision making process rega rding prospective investments made by the company. Sales ticket is also considered to be one of the greatest strength of the club because of the huge fan base it possesses. There is a huge demand for the match tickets and the revenues generated from ticket sales are expected to increase significantly in the upcoming years. However ticket sales are not the only income source for the club. It has its products in offer too which contributes towards a significant portion of the revenues generated by Manchester United. Huge number of retail stores is run by MU and its distribution channel is also quite strong. The variety of products offered by MU can be considered as one of its major weaknesses. It is true that MU has a wide variety of products in offer for their fans, starting from the merchandise products to credit cards. However an area of concern is whether fans were involved in this type of decisions or not?